I’m Ella, 55, and together with my daughter Ivy, 27, we built our little boutique from love, hope, and more sleepless nights than I can count.

There were moments we didn’t know if we’d make it, but we kept believing.

And now, our dream has grown so much that we’re moving to a bigger warehouse. 💛

To celebrate and to thank you for being part of our journey we’re holding a special Warehouse Sale!

✨ Every product 80% off

✨ Extra thank-you discounts:

10% EXTRA ON 2 ITEMS

15% EXTRA ON 3 ITEMS

20% EXTRA ON 4 ITEMS

25% EXTRA ON 5+ ITEMS

This sale isn’t just about clearing space — it’s our way of saying thank you for every order, every kind word, and every person who believed in two women chasing a dream in the heart of London. 💛

With love,

Ella & Ivy London

Where love, resilience, and style grow together.